MATERIALS & CARE

Merino Wool

Merino wool comes from the Merino sheep, a breed known for its exceptionally soft fleece. The wool is pleasant on the skin and naturally antibacterial.

Our merino wool is 100% mulesing-free, and the merino wool knit we use is knitted in Finland! It’s a flexible interlock knit with a fabric weight of 250 g/m².

The origin of the merino wool varies. Most of it comes from Uruguay, with smaller amounts from Argentina and South Africa.

Merino wool is a wonderful natural material, ideal for changing weather conditions. Our merino wool products are perfect for year-round outdoor use. They are breathable, high-quality, and durable. All our products are designed and manufactured in Central Ostrobothnia, Finland.

Merino Wool Garment Care

Taking proper care of your merino wool garments is essential for durability and hygiene. Here are our tips for caring for merino products:

• Merino wool is antibacterial and repels dirt. We always recommend airing your garment as the first option – merino wool naturally removes odors with fresh air.
• Wash by hand in cold water or use the wool wash program in your machine. Use only detergent made specifically for wool. Do NOT use fabric softener.
• If using a washing machine: wash at 30°C with a gentle spin cycle (max. 800 rpm), preferably with a wool program. If that’s unavailable, a delicate program may be used.
• Avoid scrubbing or wringing during washing. Use a laundry bag if machine washing.
• Dry flat on a surface or on a drying rack.
• Reshape the garment while damp to its original size. The knit may shrink approximately 5% in length.
  
  

By following these care instructions, your 100% merino wool garments will stay in great condition for a long time.

Sustainable Merino Wool Production

Merino wool producers are committed to ethical practices and the wellbeing of both the sheep and the land they graze on. The Merino sheep live freely on pastures with plenty of high-quality food.

The producers believe that taking good care of the sheep and their environment results in the best quality merino wool. They are dedicated to mulesing-free wool production.

The producers are also educated in how pasture biodiversity affects both the environment and the sheep. They have developed strategies to protect and enhance the surrounding ecosystem.

They have also significantly reduced the use of supplements by optimizing the natural quality and richness of the pasture. Additionally, the use of pesticides has been minimized by introducing natural pest control methods.

Merino sheep have continuous access to food and water and are provided with adequate shelter. The pastures are also comfortable for rest.

If pain, illness, or injury occurs, the sheep receive quick diagnosis and treatment. Merino sheep are only kept with others of the same breed and have plenty of space to graze.

Efforts are also made to minimize fear and stress by ensuring a peaceful, natural environment – to ensure that the Merino sheep can live comfortably and healthily.

Coolmax

What is COOLMAX?

Coolmax is a flexible, firm, and most importantly super comfortable fabric that cools and wicks moisture away from the skin! The specific quality we use at BEEA has been developed in collaboration with our knitting mill exclusively for our needs.

Coolmax is a synthetic polyester fiber consisting of 87% Coolmax and 13% Lycra. This combination gives the garments their wonderful stretch and firm fit. The fabric has a slight sheen, which enhances its premium and stylish look.

At first, we made only leggings, capris, and shorts from Coolmax. Due to overwhelming popularity, we have now expanded the range to include tops and new colors! As mentioned earlier, Coolmax products are a customer favorite. The main reason? It feels amazing on the skin – once you try it, you won’t want to wear anything else. Coolmax feels like a second skin.

Here’s what our customers say:

• “Thanks to these, I got my dress life back.”
• “Perfect pants under a wetsuit.”
• “I wear them daily – I already own three pairs!”

Try our Coolmax products – you’re sure to fall in love!

Coolmax Garment Care

Coolmax products are extremely easy to care for:

• Machine wash at 60°C
• Do not bleach or tumble dry!
• DO NOT use fabric softener!
• Iron at medium heat (two dots)
• Dries very quickly

Follow these instructions and your Coolmax products will last a long time!

Stretch College Fabric 

Stretch college is the material we use to make your (and our!) favorite pants – the BEEA pants. This high-comfort fabric is knitted in Finland and developed in close collaboration with our knitting mill. The result is an exceptionally soft and stretchy fabric.

This section covers the care instructions for stretch sweatshirt fabric. Material details below:

Material: 94% cotton, 6% Lycra

Care Instructions:

• Machine wash at 60°C
• Do not bleach or tumble dry!
• Do NOT use fabric softener.
• Reshape the garment while damp.
• Iron at medium heat (two dots)
• Shrinkage approx. 5% in length

Linen

Linen is a fresh, durable natural material. It softens and adapts over time and is delightfully breathable and cool to wear. Our 100% linen is made from high-quality flax fiber in Lithuania. It stands the test of time, resists wear and feels wonderfully comfortable!

The pattern on our linen fabric was designed and composed based on the artwork of watercolor artist Minna L. Immonen and is printed in Finland by Printscorpio.

Care Instructions for Linen:

Material: 100% linen

• BEEA x Minna L. Immonen collection garments: machine wash at 40°C.
    Normally linen withstands 60°C, but we recommend 40°C to preserve the print.
• Iron at medium heat (two dots)
• Tumble drying is not recommended
• Linen shrinks approximately 6% in length after the first wash.
    Reshape while damp to regain length.
• Avoid detergents with bleaching agents – they may fade colors.